Projects Overview
29 Digital partnered with PartsAvatar Canada to execute a complete digital growth strategy covering Ecommerce development, SEO, PPC, and SMO campaigns. Our goal was to create a scalable online store for auto parts, optimize organic visibility, run performance-driven paid campaigns, and boost brand authority on social platforms to accelerate revenue growth.
Challenge or Problem
PartsAvatar faced challenges such as low organic rankings in a highly competitive automotive niche, under-optimized product pages, high advertising costs with limited ROI, and inconsistent engagement on social platforms. The lack of an integrated digital strategy made scaling growth difficult.
Objectives & Goals
Our objectives were clear – to establish PartsAvatar as a leading ecommerce destination for auto parts in Canada by aligning ecommerce optimization with digital marketing execution.
- Redesign and optimize the ecommerce store for faster performance and seamless shopping experience.
- Implement advanced SEO strategies to improve keyword rankings and organic traffic.
- Run cost-effective PPC campaigns to maximize conversions and reduce ad spend wastage.
- Boost brand awareness through targeted SMO campaigns across multiple platforms.
- Enhance customer engagement and repeat purchases with remarketing and content-driven campaigns.
- Drive measurable ROI growth through a balanced mix of organic and paid channels.
Case Solution
We implemented a 360° ecommerce marketing strategy that integrated web optimization, SEO, PPC, and social media management to deliver sustainable growth for PartsAvatar.
- Optimized ecommerce platform with faster load times, simplified navigation, and product page enhancements.
- Implemented technical SEO, content marketing, and backlink strategies to improve organic rankings.
- Launched targeted PPC campaigns focusing on high-intent automotive keywords to drive immediate sales.
- Built remarketing funnels to capture abandoned carts and increase repeat purchases.
- Created social media campaigns that highlighted products, promotions, and customer engagement stories.
- Aligned reporting and analytics dashboards to track ROI across every channel.
