Projects Overview
29 Digital partnered with Kipling USA to elevate their ecommerce presence by delivering a complete web development and SEO strategy.
We focused on building a scalable ecommerce platform, optimizing the shopping experience, and implementing SEO strategies to strengthen Kipling’s visibility in the competitive fashion and accessories market.
Challenge or Problem
Kipling’s existing ecommerce store struggled with slow performance, limited customization, and under-optimized SEO. Navigation issues, poor product categorization, and weak search rankings restricted conversions and visibility in the highly competitive US fashion ecommerce landscape.
The Solution
Our mission was to transform Kipling USA’s digital platform into a high-performing ecommerce store while ensuring sustainable organic growth through SEO.
- Develop a robust ecommerce website with enhanced performance and responsiveness.
- Redesign the store’s UX/UI to improve navigation and customer engagement.
- Implement structured SEO strategies to boost keyword rankings and organic traffic.
- Optimize product pages and categories for better search visibility and conversions.
- Integrate scalable ecommerce features to support sales and marketing campaigns.
- Deliver a future-ready platform that enhances both user experience and ROI.
Case Solution
We delivered a comprehensive ecommerce solution for Kipling USA that combined modern web development practices with strong SEO execution to enhance visibility and conversions.
- Redesigned the ecommerce platform with faster load speeds and mobile-first responsiveness.
- Streamlined navigation and product categorization to improve shopping journeys.
- Enhanced product pages with optimized descriptions, images, and schema markup for SEO.
- Implemented technical SEO fixes, including improved site architecture and Core Web Vitals optimization.
- Conducted keyword research and content optimization to target competitive US fashion queries.
- Integrated analytics and conversion tracking to measure and refine performance.
