Projects Overview
Chandra Foods, a leading UK-based ethnic food supplier, wanted to build a strong digital presence that reflects their rich product range and heritage. They approached us to transform their online store into a powerful ecommerce platform that would attract customers, increase visibility, and drive measurable growth.
Our role spanned across WooCommerce development, website redesign, SEO, PPC, and social media marketing. We crafted a unified digital ecosystem that improved brand visibility, customer engagement, and online sales across the UK market.
Challenge or Problem
The previous website was outdated, had limited ecommerce functionality, and lacked mobile responsiveness. Customers found it difficult to browse product categories, while weak SEO visibility and minimal social media presence reduced online reach. Paid ads lacked targeting precision, leading to low ROI and limited lead generation.
Objectives & Goals
We defined clear, data-driven objectives to help Chandra Foods achieve sustainable digital growth:
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Develop a modern WooCommerce-based ecommerce platform with a scalable structure.
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Create a clean, mobile-first UI/UX for a seamless shopping experience.
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Improve organic visibility with SEO best practices and optimized product pages.
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Launch PPC campaigns for targeted traffic and higher conversions.
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Build a strong social media presence to engage the UK audience.
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Increase overall sales and brand awareness through integrated digital strategies.
Case Solution
We executed a complete digital transformation with a mix of design, development, and marketing strategies:
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Designed and developed a modern WooCommerce store with smooth navigation and secure checkout.
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Implemented responsive web design optimized for desktop, mobile, and tablets.
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Optimized site speed, performance, and product categorization for easier discovery.
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Conducted SEO optimization including metadata, schema, and keyword-focused content.
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Managed PPC campaigns with audience targeting, keyword strategy, and budget optimization.
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Built an active social media presence with engaging posts, campaigns, and brand storytelling.
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Integrated tracking tools for performance monitoring and continuous optimization.
