Projects Overview
AP Blinds approached us with the vision to build a modern digital platform that reflects their premium blinds and curtains collection. Our role was to transform their outdated website into a user-friendly, conversion-focused platform that resonates with their target market across Australia.
From UI/UX design to custom web development, we created a seamless online journey where customers can easily browse products, explore design inspiration, and connect with the brand.
Challenge or Problem
Their old site was visually outdated, lacked a smooth navigation system, and offered a poor mobile experience. Slow performance and unclear calls-to-action resulted in fewer leads and lower engagement despite having strong offline sales.
Objectives & Goals
Our team defined clear goals to ensure the website redesign would deliver real business impact and an enhanced user journey.
- Develop a clean, modern, and responsive UI/UX design aligned with their brand.
- Build a mobile-first web experience to capture leads from every device.
- Optimize site speed and technical performance for smoother browsing.
- Streamline navigation and product categorization for effortless discovery.
- Integrate clear calls-to-action to increase enquiries and conversions.
- Lay a foundation for SEO and digital marketing campaigns to support growth.
Case Solution
We executed a full digital transformation of AP Blinds’ online presence with focus on design, usability, and functionality.
- Designed a modern and intuitive interface highlighting products with high-quality visuals.
- Developed a responsive, mobile-friendly platform with seamless cross-device functionality.
- Optimized site performance by compressing assets and implementing lightweight code structures.
- Created a simplified navigation menu and smart product filters for better browsing.
- Strategically placed CTAs and enquiry forms to drive more leads and bookings.
- Implemented SEO-ready structures to support organic visibility and digital campaigns.
